Smriti Sahgal’s 100-Song Dream: Where Fashion, Music, and Uttarakhand’s Landscapes Converge

When Smriti Sahgal, Director of Sound Stars UK, unveiled her plan to shoot 100 music videos across Uttarakhand, the news wasn’t just about cinema—it was about style, storytelling, and the power of visuals. Today, the production house has announced a collaboration with Aawas Yojana, a proptech platform by Techyard Labs and WT IT Solutions Pvt. Ltd., as its PropTech & Locations Enablement Partner.

For Vogue’s readers, this partnership represents the seamless blend of fashion, location, and music. Picture couture gowns against alpine backdrops, or streetwear chic in Dehradun’s rooftops—now made possible through tech-powered bookings and escrow-secured locations.

“Our 100-song initiative is about making Uttarakhand not just a backdrop, but a character in every story,” says Smriti Sahgal.

“From scouting to housing, escrow to documentation—we’re setting a new benchmark for creators in Uttarakhand,” adds Raj Chaudhary, Director – Global Expansion, Aawas Yojana.

Last Updated on Saturday, August 23, 2025 3:58 pm by Fashion Vogue Team